In the TORTOUR Partner Spotlight series, we showcase the people and stories behind the brands that make this ultracycling adventure possible. Today, we talk to Alexandre Léger from Alpian – a bank that, much like TORTOUR, stands for innovation, endurance and pushing beyond the ordinary.
How did you actually get into cycling – and what does cycling mean to you today?
I have been immersed in cycling since I was young. My father was an advanced amateur competitor. Every year, he would take me to see the great races like the Tour de France or Paris-Roubaix. Later on, I joined my local club and participated in criteriums every weekend, though I never reached an elite level. I particularly enjoyed hill climbs because I was a good climber. Nowadays, it’s hard to find time to ride, so I limit myself to the occasional riding for pleasure.
Is there a special moment on the bike that you will never forget?
The moment I will never forget is quite recent. It was last year during “L’Étape du Tour” in Nice, in the south of France.
I signed up despite being undertrained, just to support my sister in her challenge. We rode together the entire way, encouraging each other to conquer the 4700 meters of elevation gain and nearly 140 km. Crossing the finish line, hand in hand, after all that effort was undoubtedly one of my best memories on a bike.
What fascinates you about events like the TORTOUR – whether as a rider or spectator?
In extreme distance events like the TORTOUR, I am fascinated by the mental strength required to complete such challenges. While physical fitness is necessary, I believe that beyond a certain distance, it is the mind that takes over. It truly pushes you out of your comfort zone.
The MYSELF format I chose will allow me to test my limits, especially since I no longer have the training and physical shape I had when I competed.
How did your company come to support the TORTOUR – and did you have a hand in it yourself?
Alpian Bank chose to support TORTOUR because it represents an extraordinary project that aligns with our core values: perseverance, innovation, sustainability and Swissness. This unique event promotes a healthy, eco-conscious lifestyle and fosters a spirit of teamwork and resilience. Supporting TORTOUR is our way of contributing to a meaningful initiative that inspires positive change beyond sport.
Why is the TORTOUR a particularly good fit for you as a brand?
Alpian is a young and dynamic company in a well-established sector.
Pushing oneself and stepping out of one’s comfort zone are essential to standing out as a Swiss bank. In this sense, promoting such extreme sports events aligns perfectly with our mindset.
Many thanks Alexandre and we will see eachother at the TORTOUR!
EXCLUSIVE OFFER FOR TORTOURISTI
Celebrate our partnership with Alpian! As a thank you for your loyalty and to support you on your financial journey, Alpian is now giving you a welcome bonus of CHF 100 when you open a new account with Alpian and make a minimum deposit of CHF 500.
Use our exclusive referral code: TOUR25
Visit our landing page to learn more and open your account today
